Flodesk vs Mailchimp two are the popular email marketing software solutions with specific features to fulfill your email marketing needs.
MailChimp Email Marketing Pros and Cons
MailChimp is a marketing automation Software System that can help you manage several different marketing functions from one platform.
If you’re in the market, you’ll want to consider MailChimp for a marketing automation system. MailChimp is quickly becoming popular among small and large businesses as an email marketing product.
MailChimp still offers a solid email marketing tool with features like marketing CRM email templates, customer Journey Builder, Dynamic content, and A/B Testing. MailChimp is available in four plans, including a free program with two thousand contacts.
MailChimp is a SAS solution that you can access via a web browser or a mobile application for IOS and Android devices.
MailChimp comes with several features to help you manage marketing functions. The core feature of MailChimp is its email Builder using this tool. You can add and customize different blocks using a drag-and-drop editor to plan out.
The design of your email MailChimp. Let’s add elements like text headers, images, and videos, and you can choose from the system’s library of email templates for inspiration.
The system also gives you access to many free stock images that you can use in your emails. After designing your email, you can create and send campaigns manually, but the actual value of MailChimp comes from its automation feature.
You can build customer Journeys using a drag-and-drop flowchart setting starting points to decide how customers get added to a campaign and adding branching points in delays to personalized email campaigns to customer Behavior.
You can further customize emails by adding tags to customer profiles and MailChimp to send content relevant to their interests. MailChimp comes with an analytics feature that shows key metrics, including subscribes and bounces delivery rates and open and click rates.
You can also view helpful reports like the campaign Benchmark report. This will show how an individual campaign performance against your average campaign performance and your peers’ average performance on different vital metrics.
If you want to experiment with different email messaging and designs, you can use A/B Testing in the essentials plan. MailChimp is a top-rated email marketing platform.
One of the giant Pro of MailChimp is it is easy to use. The system is made with businesses of all types in mind. So it doesn’t take much time to get up and running after creating an account. Beyond, this MailChimp also offers solid email design features and helpful reports that go beyond open and click rates.
However, some users have noted that MailChimp prices have risen over the years, and others have expressed a desire for more advanced automation features. It’s good to get multiple ideas before choosing a marketing automation solution. You can check out the best marketing automation software.
MailChimp Features:
- MailChimp is the best email marketing solution for automating your marketing needs.
- Easy to engage customers and grow sales
- MailChimp and QuickBooks integration to automate all your marketing need
- Wide range of marketing tools to boost your sales
- It helps to reach the right people to market your business
- Get all data insights from one place
- MailChimp can be installed and operated via iOS and Android
- Amazing 24/7 customer support
MailChimp Pricing:
Premium Plan: This plan starts at 299 USD per month per 10,000 contacts. This plan comes with advanced customization features for PROS who need more customization.
Standard Plan: This plan starts at 17 USD per month per 500 contacts. This plan comes with data-driven and optimization tools to grow the business.
Essential Plan: This plan starts at 11 USD per month per 500 contacts. This plan is best suitable for email-only senders.
Free Plan: This plan is free for up to 2000 customers. This plan is best suitable for beginners who want to grow their audience.
Flodesk Email Marketing Pros and Cons
Flodesk is an email marketing platform that comes with an elegant template to send out an email blast to your list.
They have a very adorable layout for your lead magnet. You’ll get a beautiful image in the left column, and in the right column, you got some room for text, and it just looks polished.
Flodesk has a significant lead magnet Landing template if that’s something that you’re putting together.
Flodesk has a pretty decent free plan is another perk of using Flodesk is that they offer it for 30 days.
If you want to utilize the other features, be able to send more emails, or do some more intricate work within the platform, then the price goes a little up. It is worth it if you’re established and have thousands of subscribers on your email list.
You won’t be able to resend the email blast. So let’s say I sent an email blast out to 5,000 people, and let’s say a month later, your list has grown by 2000 more people if I want to send that same email to 2000 new subscribers.
Flodesk is pretty structured, but it gives you limited options with what you can do with your email list.
If you’ve established your business and some of the stuff is relevant to you, like integrating with multiple platforms, then Flodesk is not ideal for that.
It’s also not suitable for anyone running a more advanced marketing campaign, something that they need to have customizable.
Flodesk Features:
- Customize your templates from scratch
- Add a pinch of more visual experiences and creativity
- Easy to establish a conversation with customers
- Connect with unlimited subscribers
- Create marketing automation in seconds
- integrate with Shopify and Zapier
- Affordable pricing
Flodesk Pricing:
- FloDesk pricing starts at 38 USD per month with the support of unlimited email lists and features.
- You can save 38USD per year if you select an annual plan of 418 USD per year with the support of unlimited email lists and features.
Flodesk vs MailChimp: What is the Difference between Flodesk and MailChimp – Which is better?
We used MailChimp for several email marketing campaigns. I have used MailChimp for the companies I’ve worked with earlier.
I also recommended MailChimp to other companies and people to utilize, and well, recently, I have also got the chance to work with Flodesk.
MailChimp is one of the oldest and most incredible email marketing platform. MailChimp is simple to use, very easy to organize your contacts your lists, straightforward to create an email, send emails, track emails and integrate with everything.
You can also do a Google analytics integration with MailChimp. MailChimp also offers a WordPress integration.
However, MailChimp has slowly moved beyond email marketing into websites, surveys, and a complete CRM system. Thus the prices that MailChimp has been raising and raising and raising. As a solo entrepreneur, you may get a little outrageous.
Flodesk’s design is simple and sober. Their user experience is minimal and straightforward from start to finish for generating and sending in tracking your emails.
Flodesk lacks good Google analytics integration and e-commerce integration besides Shopify.
They have integration with Shopify, but there’s no integration other than with Shopify and Zapier.
MailChimp will be heavy on your pocket if you use other rich integrations. MailChimp also has beautiful ways to design your emails.
Flodesk has pop-ups, and they have inline opt-ins and all these things. MailChimp can do surveys.
Flodesk doesn’t have some of the AI tools that MailChimp has. Flodesk is best for those who need an affordable email. Flodesk offers excellent email marketing tools at a very reasonable price.
Flodesk offers unlimited subscribers, and unlimited email sends at a reasonable price range. That’s a price that’s hard to beat for email marketing.
Using Flodesk, you can send emails and do workflows and automation based on what people are doing with your email opt-ins.
If you have a brand new list somewhere else, converting to Flodesk won’t take much time. If you have a list that you’ve been doing for a very long time, you’ve got Integrations to MailChimp or wherever you’ve been using for a very long time. Then it may make things a little more complicated.
Flodesk has a private Facebook group. That’s what they call it, where you can talk with the flow desk community and share tips and tricks and things like that, and you actually can see what is coming in the flow desk.
You can save some bucks while using Flodesk if you are looking for a simple email marketing solution.
Conclusion:
MailChimp is best suitable for big and established businesses.
If you want a solution that does many integrations, automation, and AI-based email workflows, then MailChimp is the best for you to go with, as MailChimp offers the surveys and all that stuff.
Flodesk is best suitable for small businesses.
Suppose you are not using fancy, advanced marketing techniques and looking for a simple email marketing solution. In that case, Flodesk is best suitable for you as Flodesk is best suited for small businesses of all types.