The webinar is a way to interact with the audience located widely, whether in another city, province, or another country, to spread your words and promote your market offerings.
In this article, I want to share with most crucial fundamental tips for hosting a successful webinar.
Webinars are a fantastic way of increasing sales in your business. Especially if you have a service-based business or you’re somebody who sells digital products for courses.
I have been into live webinars for the last few years and have used a variety of webinar platforms. The primary intent of this blog post is to help you grow your online business. So if you’re looking to do that, you are at the right place.
Checklist:
Before we look at how to host the webinar, let’s quickly ensure that we have all the essential items in place, as listed below.
1. Network Congestion
First of all, you need to ensure no congestion in your network. Your internet must be as fast as it can be. You can test the internet connection speed by pausing out all other browsers and programs you’re using and doing an internet speed test.
2. Audio & Video Quality
You need to ensure that your webinar is as good as possible for your audio, camera quality, and lighting. Remember you are conducting a webinar to spread your word, and hence your microphone and mike must be of an excellent quality to carry over your voice. A good webcam is crucial for filming videos sometimes and all of your webinars.
3. Lighting
You need to do some tweaks and twists for illumination. So this one, you don’t need to invest in anything. You need to make sure that you do your webinar when you find a big window in your house or office and make sure that you face that direction. So that’s actually what I always do. However, I prefer professional lighting when the weather does not permit it.
4. Keep it Easy and Engaging
Don’t take your webinars too seriously. Host it in a way to have fun and engaging for people. So at the beginning of your presentation, start with an intro question. You will find people are tuning in to your webinar from all over the world. And then, you should keep asking them a few questions throughout your presentation.
You can keep it simple and do questions that require yes or no. No, but that keeps people engaged and having fun with your presentation. And then, because you are alive, make sure that you give people an opportunity to ask questions at the end. So I recommend doing a live Question and answers that will help you keep the webinar engaging for a considerable time.
5. Email Reminders
I feel like when people first get started with marketing, they’re like, oh, I sent one email like nobody showed up. Okay. Yeah, you have to give them a bit more than one email. So I recommend emailing them frequently. Sending an email reminder 15 minutes before the beginning of the webinar to make sure that people show up helps a lot.
- You can create automated email reminders under each sales rep.
- You can also create manual email templates for reps that communicate one-on-one with the participant.
- You can set up an automated email to notify reps about the registered webinar.
These email reminder strategies will help them engage and close those prospects down the road.
Getting ‘N’ registrants doesn’t mean they all will show up after all. If you promote your webinar one to two weeks in advance, a portion of your registrants is likely to forget when the live date comes around. Remember to send out reminders, emails the day before and day of the live event to ensure a high live attendance rate.
Now let’s have a step-by-step look into every little thing you need to do to host a webinar to make it as easy as possible.
How to Host a Webinar
Hosting a webinar is as easy as turning a button on to attend a phone call and speak; it doesn’t need extraordinary skills to host your first webinar.
A webinar checklist explained here will help you, and here we will see what all those are. We’ll go through everything necessary to run a webinar from the early planning stages to the big day itself.
1. Webinar Topics
Assuming you are working with your colleagues to conduct a webinar. First, leverage your sales team for the Content topic idea. A successful webinar is equivalent to sales and marketing alignment. Suppose the marketing team is creating content that isn’t helping their sales conversations. It won’t be a successful effort to drive high-quality leads to sales.
Luckily, you have experts for coming up with content ideas that will complement and Aid the sales conversation. You can think from a sales perspective and then build webinar content around it.
Before you plan, set up a meeting to discover new content ideas and find out loopholes where you can help.
2. Expedite your Promotion Strategy
Once you’ve come up with relevant content and topics for hosting a webinar, the next plan is to get your webinar in front of as many eyes as possible. The webinar is all about building excitement and carrying it over till the end of your webinar.
3. Co-marketing
You can also think about running a webinar in collaboration with another company having a similar buyer Persona and bringing their expertise into the conversation.
Doing so creates more exciting content and allows you to get your webinar in front of other company’s established audiences.
4. Don’t just Show PowerPoint Slides
With a person speaking on screen, the format of slides has been done time after time. I don’t feel the need to stick to the script. Instead, think about ways to mix up how the information in your webinar is presented.
I have found unscripted discussion-style webinars to be quite effective at engaging my audience in many of our Live Events. We’ve forgone the slides entirely and instead brought two speakers together and had a host ask live questions on air.
It’s effective for keeping the content conversational but informative. Try building a webinar around your prospect’s questions, send a call for questions to be answered live.
5. Touch base Prospects Questions
Having a touch base with your prospects is key to knowing what they understand and want. Questions will more likely help you know your prospects and resolve their questions live in the air.
You can also use a landing page that includes a voting feature for people to upload their top questions. This will also help you prioritize the point your audience is most interested in.
6. Close the Deal
Once the webinar is done, it’s time to make sure you are ready to close leads. Send a follow-up email to your reps.
- Leads who registered
- Leads who attended
- Leads who registered but didn’t attend
- Leads to never registered
Webinars as a marketing tool aren’t Dead. They’re also an effective sales tool. But only if you, as a sales lead or your sales team, if any, has the necessary information, content, and resources to use them to move prospects down the funnel and close deals.
A successful webinar from both a sales and marketing standpoint would be an outstanding achievement. Remember, it’s all about alignment.
7. Webinar Platform
Choosing the best webinar software platform is another important job. An excellent webinar platform helps your audience in significant ways to hear you, see what you are delivering in the presentation, watch videos effectively. You can read the comprehensive ranking article of the top 30 best webinar software.
I’ve examined almost all of the market-leading webinar software. Based on my experience and audience experiences, Livestorm is the best webinar software solution for all your personal and business needs. You can read our full review of Livestorm here
It is an excellent webinar platform that can help you ideally for live events, demos, training, education, and many more virtual events. You can start using Livestorm today to connect with your audiences for all your marketing needs and offerings with its wide range of comprehensive features.
